I spent over a decade with NBAA, helping shape the brand across campaigns, advocacy, and editorial. The work covers a lot of ground, from visual systems and publications to traveling the country photographing member companies and building an image library still used today.
Brand System
NBAA lacked strong brand recognition and needed to feel more forward-thinking while better reflecting the full scope of business aviation. I worked across teams to develop a new visual direction and messaging, introducing the wedge as a core “ascend” element and building out a flexible system from there.
Imagery was a key part of the shift. I photographed abstract aircraft details and built a library of images used across the brand, supporting marketing, editorial, and communications.
Photography
No Plane, No Gain (NPNG) is NBAA’s advocacy brand, brought back after 15 years in the archives. The logo stayed, but was simplified and built into a new, more flexible system.
Advocacy Campaign
Led the “No User Fees” advocacy campaign to get members to contact Congress. Launched at NBAA’s annual convention with billboards, signage, and an on-site booth where attendees could take action in the moment. Over three days, twice as many people contacted Congress as had in the previous year.
Editorial
I first developed an 8-page newsletter that grew into a full-fledged magazine, going on to win multiple awards for design.
