Designer by trade, systems thinker by nature. With over two decades of experience, I create cohesive brand experiences that translate complex ideas into clear, connected stories across campaigns, environments and editorial. I focus on creating work that feels intuitive, connected and easy to understand.

Creative Direction & Strategy: Integrated Campaigns | Brand and Design Systems | Brand Governance | Editorial & Publication Design | Event & Experiential Design

Leadership & Operations: Creative Operations | Cross-Functional Collaboration | Team Leaderhsip & Development

Execution: Art Direction | Photography Direction | Integrated Brand Storytelling

Tools: Adobe Creative Suite | Office | Figma | WordPress | Jira | Trello | Smartsheet

• Brought in to transition the organization’s flagship magazine in-house after a decade with an outside agency, taking full design ownership from day one across print and digital

• Developed AI-assisted illustration styles that expanded the magazine’s visual language across editorial and social channels

• Developed style guidelines that improved consistency across issues and partnered with developers to create a repeatable process for translating the magazine into digital formats

• Led an 11-person in-house creative studio across video, web, email and print, guiding creative for both B2B and B2C audiences

• Rebranded two subsidiaries from the ground up, launching new websites and establishing cohesive visual identities across digital and marketing channels

• Worked closely with senior marketing leadership to plan and deliver campaigns, trade shows and high-visibility initiatives

• Led the development and launch of a new sales and marketing portal, building a scalable asset library that drove a 200% lift in partner engagement within three months

• Led a creative team across integrated campaigns, in-store environments and brand launches for 230+ retail locations nationwide

• Developed monthly campaigns aligned to the company’s 360 plan, shaping consistent storytelling across email, social, signage, print and web

• Partnered with promotions, loyalty, social, training and grand openings teams to align campaigns and initiatives

• Redesigned the gift card line, adding $14M in annual revenue

• Launched a new delivery brand adopted enterprise-wide, acquiring 40K new customers in six months

• Brought photography production in-house, trained designers across channels and reduced costs by $60K annually

• Designed a national in-store signage system for top spirit brands in partnership with executive leadership

• Transformed a 300+ page wine guide into a modular, topic-based sales and customer tool rolled out across 50+ categories

• Led brand and campaign work for clients across tech, nonprofit and government

• Contributed to pitch work that helped secure $100M+ in new business, including Harry Potter, Bud Light and Ritz Crackers

• Helped evolve existing brands through stronger storytelling and clearer brand positioning

• Developed event identities for nonprofit clients, establishing a consistent and recognizable visual direction

• Designed the Capitol Performance and Accountability Report, a large-scale, data-rich publication for the U.S. Capitol campus

• Helped shape a company-wide rebrand and spent 11 years evolving the visual system across print and digital, keeping it fresh, cohesive and adaptable as the organization grew

• Built a print and digital publication from scratch, generating $200K+ in annual ad revenue, growing member engagement and earning industry design awards

• Redesigned the advocacy program and developed materials used directly with Congress, giving the organization a clearer, more compelling voice on the issues that mattered

• Developed campaigns, environments and event creative for seven national conferences annually, including NBAA’s flagship convention

• Brought photography in-house, shooting member profiles, events and business aviation imagery that built a visual library still in use today

Earlier experience
WorldatWork | Scottsdale, AZ | Senior Designer (2005–2006)

AWCI | Falls Church, VA | Graphic Designer (1999–2004)

Creative partner for global brands and federal organizations including McDonald’s, EPA, FEMA, Arbonne and the World Bank. Led brand strategy, creative direction and campaign development in print and digital, managing client relationships and execution end-to-end.

• Bachelor of Fine Arts, Graphic Design; James Madison University, Harrisonburg, VA

• Folio: Eddie and Ozzie, Azbee, Hermes, International Academy of Visual Arts, APEX and ASAE Gold Circle Award, Association Media and Publishing