Working with the Creative Director, we developed the overall look of Partner Summit 2024 which involved creating a cohesive and engaging visual identity system.
Theme and Branding: Memphis style design, emerging in the early 1980s, is characterized by its bold, colorful and eclectic aesthetic and was the inspiration. Utilizing colors from our brand but adding in a light blue and amping-up our orange to give the event a fresh bold look. Typography was black, bold and strong—utilizing the heaviest weight for headlines and contrasting weight for additional type.
Cohensive Visual Identity: Included website, emails, hotel banners, signage, stage design, stair clings, videos and promotional materials. Ensuring all elements were visually aligned and reinforced the conference's brand.
Experience Center and Stage Design: Working with a booth design company, we brainstormed and developed the Experience Center build with wood finishes, mood-lighting and a dramatic entrance (all on a very limited budget). We also created an engaging stage design with appropriate lighting, backdrops, and audiovisual elements that captured the audience's attention and highlighted speakers effectively.
