Yellow Tag Campaign

Total Wines Yellow tag event is a celebration of Total Wines Winery Direct program. The goal of the campaign was to feature the buyers of Wine, Beer and Spirits-sharing their faves and instilling confidence in purchasing what they recommend. Direction was to lean heavily into yellow and create scenes that have a summery vibe. Starting with sketches and mood boards, I worked closely with a team of videographers and photographers to bring the campaign together in print, digital and video.