US Pan Asian American Chamber of Commerce conference look and feel.
The overall concept was of building—building connections and collaboration within Asian American community.
I created a pattern that was made of of varying, unique lines. These represented the building blocks of innovation; connections that people will make. It is upward moving to show that community works together and builds upon each others’ successes.
This was a flexible look that allowed for combination of photography + pattern.
The client was super excited with the results.