Description: No Plane No Gain campaign was revived in response to the negative reputation Business Aviation received when companies were looking for bail outs and 5 CEOs arrived in private jets. The focus was on creating an action-oriented responsive website filled with sharable infographics and statistics. Our goal was to debunk the publics perception of business aviation.
Role: A redesign was in order. Working with programmers, web designers and outside consultants, I lead the design style, frame work and interface for the website and digital campaign based on target audience and user experience. New print materials that highlighted successful CEO’s using their airplanes in order to succeed were also created and shared with people on the hill.
