A local architect reached out to me to do the branding for a new McDonalds initiative called Redbox. I was brought on to bring the self-service convenience store and DVD rental concept to life.
I concepted and designed everything related to this project including building signage, structural signage, labels, menu liners, grand opening materials, etc.
The first location where this was installed was at a local McDonalds in Bethesda MD and there was a big grand opening event. The second location was installed in Adams Morgan.
Two years after launch, McDonalds decided the convenience store aspect of the business was too labor intensive and scrapped it and kept the DVD rental part. Redbox machines were soon placed in groceries around the country-small remnants of the original design remained until recently.