I’ve always loved art and was always encouraged to take creative classes since I was in elementary school. I went to school for Art at James Madison University and graduated with Fine Arts and Graphic Design major.

With a wealth of print and digital design experience, my work encompasses almost every niche of design. I have created award-winning logos, marketing materials and publication design. My design aesthetic combines understated typography with photo and illustration editing that emphasizes storytelling. I am strongly driven to maintain high quality in every detail.

I currently work at Total Wine and More— tasked with bringing my extensive experience with creative strategy and ability to elevate creative across the entire spectrum. I am responsible for creating in-house marketing campaigns contributing to over $5 billion YOY in sales.

I am a creative lead in a department of 12 creatives. In the past year my position has grown to where I now touch every aspect of what’s created in one way or another. I also conduct photoshoots on site, concept and oversee photoshoots off-site. Total Wine is a fast paced work environment with huge and frequent marketing initiatives and I enjoy rolling up my sleeves, working with the team to help craft new big ideas.

Prior to that I worked at top-notch branding design agency called Fathom Creative—juggling various projects on any given day for big brands. My main focus there was branding and conference/exhibit design.

Previously, I worked at NBAA—where I was an art director for 11 years. I created a magazine from the ground up, worked on their brand, marketing materials and 7 different exhibits a year. I also art directed photo shoots-and eventually got behind the camera myself. I photographed member companies all over the country and built up a library of abstract aviation shots for the brand. Design is my first language, but photography is a close second.

I hope you enjoy looking around and contact me with any comments or projects you may have in the future. I’d love to hear from you!  Thanks so much!


Erika Freber Resume 8.9.2023