US Pan Asian American Chamber of Commerce conference look and feel. Concept of builder, connections and collaboration within Asian American community. Pattern is made of of varying, unique lines. These are the building blocks of innovation; connections that attendees will make. It is upward moving to show that community works together + build upon each others’ successes; aspirational. Gradient applied to the pattern also represents the energy of the community’s contributions to the US economy. This was a flexible look that allows for combination of photography + pattern.