Our May-to-September summer campaigns capture both the anticipation and the now. The vibrant and distinct palate we established for each month and unique holidays, combined with hard-hitting copy and bold savings/value messaging that’s cohesive across all channels, sets Total Wine up for a summer of sizzling sales.
I wanted to go bold and bright this summer after last years more subdued creative, so the process of collecting inspiration and the hunt for the perfect fonts began. We also came up with the idea of having a progression of color as summer moves on; changing which colors were dominant but we wanted to have similar threads of color regardless of month. We also needed to take into account our bi-annual Yellow tag event and how we could update that by incorporating this new campaign.