Caliveda brand launch

New wine launch at Total Wine.

Calieveda enters the competition with other California red wines (like Me__mi), and it aims to establish itself as a top contender by embodying the essence of the region’s winemaking heritage while offering a unique twist. The easy drinking profile, combined with its exceptional craftsmanship, makes Caliveda a compelling choice for wine connoisseurs and casual enthusiasts alike, setting it apart in the world of California red wines. The label, showcasing an owl is the owl spirit of Minerva, the goddess of wisdom, flying over the vineyards to guard and protect the wonders of Caliveda Califlavor from above is the symbol for the wine.

Creative direction: Erika Freber

Design: Selva Martin