Description: The National Business Aviation Association was lacking brand recognition and it became apparent that it was time to reinvent themselves as a forward thinking company who encompassed all aspects of Business Aviation.
Role: Working with all department heads and outside vendors, we came up with a new look and messaging for the association. We created the wedge as the visual ‘ascend’ element and worked out other product templates from there. Another key aspect of the brand was imagery: I took photos of unique abstract angles of various airplanes and created a large library of options to use.
