We focused on the vibrant, refreshing colors of flavors that scream “It’s Summer!”
Crisp, biting citrus. Warm, tropical fruits. Sweet strawberries. Impossibly pink grapefruit. The experience of flavors is as much visual as it is taste.
The primary colors were the ripest version of the major flavors with support of directly contrasting colors that will command attention in the store environment, in print vehicles and in digital channels.