2023 Spring Campaign

Spring campaign in retail starts early, with the goal of getting customers excited about warmer days, fresh starts, trying new things. The Spring campaign was set to live 2 months and encompass Mothers Day, Easter and brunching. It had to have different looks for these different themes but also feel like a cohesive package.  The campaign spanned across digital, video, email, social, web and in-store signage.

According to the analytics team, sales went through the roof the first week the campaign launched with over 9 million in sales!

Art Direction for March April 2023 Spring Campaign.