Spring campaign in retail starts early, with the goal of getting customers excited about warmer days, fresh starts, trying new things. The Spring campaign was set to live 2 months and encompass Mothers Day, Easter and brunching. It had to have different looks for these different themes but also feel like a cohesive package. The campaign spanned across digital, video, email, social, web and in-store signage.
According to the analytics team, sales went through the roof the first week the campaign launched with over 9 million in sales!